Transaction decoupling : the effects of price bundling on the decision to consume

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Bibliographic Information

Title
"Transaction decoupling : the effects of price bundling on the decision to consume"
Statement of Responsibility
Dilip Soman, John T. Gourville
Publisher
  • Marketing Science Institute
Publication Year
  • 1998
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 35-36

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Details 詳細情報について

  • CRID
    1130282272377682944
  • NII Book ID
    BA42130629
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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