Field guide to case study research in business-to-business marketing and purchasing
CiNii
Available at 7 libraries
Bibliographic Information
- Title
- "Field guide to case study research in business-to-business marketing and purchasing"
- Statement of Responsibility
- edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall
- Publisher
-
- Emerald
- 1st ed
- Publication Year
-
- 2014
- Book size
- 24 cm
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Notes
Includes bibliographical references
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Details 詳細情報について
-
- CRID
- 1130282272391366528
-
- NII Book ID
- BB16527600
-
- ISBN
- 9781784410803
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- Text Lang
- en
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- Country Code
- uk
-
- Title Language Code
- en
-
- Place of Publication
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- Bingley
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- Classification
-
- DC23: 658.804
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- Subject
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- LCSH: Industrial marketing
- LCSH: Purchasing
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- Data Source
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- CiNii Books