Museum strategy and marketing : designing missions, building audiences, generating revenue and resources
Bibliographic Information
- Title
- "Museum strategy and marketing : designing missions, building audiences, generating revenue and resources"
- Statement of Responsibility
- Neil Kotler and Philip Kotler
- Publisher
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- Jossey-Bass
- Publication Year
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- c1998
- Book size
- 25 cm
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Notes
Includes bibliographical references (p. 369-378) and index
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Details 詳細情報について
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- CRID
- 1130282272408611456
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- NII Book ID
- BA40294046
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- ISBN
- 0787909122
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- LCCN
- 98008964
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- Web Site
- https://lccn.loc.gov/98008964
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- San Francisco, Calif.
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- Subject
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- LCSH: Museums -- Planning
- LCSH: Museums -- Marketing
- LCSH: Museum attendance
- LCSH: Museum finance
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- Data Source
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- CiNii Books
