A theory of marketing : outline of a social systems perspective

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Bibliographic Information

Title
"A theory of marketing : outline of a social systems perspective"
Statement of Responsibility
Marius K. Lüdicke ; with a foreword by Markus Giesler
Publisher
  • Deutscher Universitäts-Verlag
Publication Year
  • 2006
Book size
21 cm

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Notes

Originally presented as the author's thesis (doctoral) -- Universität St. Gallen, 2006

Includes bibliographical references (p. 171-189)

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Details 詳細情報について

  • CRID
    1130282272448768000
  • NII Book ID
    BA81083697
  • ISBN
    3835003046
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Wiesbaden
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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