Communication and persuasion : central and peripheral routes to attitude change

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Bibliographic Information

Title
"Communication and persuasion : central and peripheral routes to attitude change"
Statement of Responsibility
Richard E. Petty, John T. Cacioppo
Publisher
  • Springer Verlag
Publication Year
  • [2012]
Book size
24 cm

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Notes

Bibliography: p. [225]-247

Includes indexes

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