BRL Hardy : globalizing an Australian wine company : a conversation with Steve Millar and Christopher Carson

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Bibliographic Information

Title
"BRL Hardy : globalizing an Australian wine company : a conversation with Steve Millar and Christopher Carson"
Statement of Responsibility
produced by Christopher A. Bartlett
Publisher
  • Harvard Business School Pub.
Publication Year
  • c2005
Book size
12 cm
Format
videorecording(videodisc)

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Notes

Credits: Avid edited by Dolores Mullin

Summary: This program interviews both Steve Millar (Managing Director BRL Hardy) and Chris Carson (Managing Director of BRL Hardy Europe) about the process of 'brand building' and globalising the BRL Hardy wine market

DVD

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