The effect of manufacturer advertising on consumer prices : a managerial overview

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Bibliographic Information

Title
"The effect of manufacturer advertising on consumer prices : a managerial overview"
Statement of Responsibility
by Mark S. Albion and Paul W. Farris
Publisher
  • Marketing Science Institute
Publication Year
  • c1982
Book size
29 cm

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Notes

"September 1982."

Includes bibliographical references

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