Decision theory analysis : useful tool for marketing management
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Decision theory analysis : useful tool for marketing management"
- Statement of Responsibility
- by Paul Vatter, Rex Brown, Gerald Eskin
- Publisher
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- Marketing Science Institute
- Publication Year
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- 1971
- Book size
- 28 cm
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Notes
"This report summarizes the proceedings of a seminar on Decision Theory Analysis held for MSI member companies in May, 1970."
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Details 詳細情報について
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- CRID
- 1130282272520489856
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- NII Book ID
- BB01651399
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Cambridge, Mass.
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- Classification
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- LCC: HF5415.13
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- Subject
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- LCSH: Marketing -- Management
- LCSH: Decision making
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- Data Source
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- CiNii Books