Consumer behavior and marketing strategy

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Bibliographic Information

Title
"Consumer behavior and marketing strategy"
Statement of Responsibility
J. Paul Peter, Jerry C. Olson
Publisher
  • McGraw-Hill
  • 8th ed., international ed
Publication Year
  • 2008
Book size
26 cm
Other Title
  • Consumer behavior & marketing strategy

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Notes

Series title "McGraw-Hill higher education": from p. [4] of cover

[Bibliography]: p. 499-528

Includes indexes

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