Comparison advertising : issues and prospects

CiNii Available at 11 libraries

Bibliographic Information

Title
"Comparison advertising : issues and prospects"
Statement of Responsibility
by William L. Wilkie and Paul Farris
Publisher
  • Marketing Science Institute
Publication Year
  • 1974
Book size
28 cm

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Notes

"Preliminary research report ; no. 74-103"

Bibliography: p. 41-43

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Details 詳細情報について

  • CRID
    1130282272553312896
  • NII Book ID
    BA1395004X
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • [Cambridge, Mass.]
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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