Käuferverhalten und Marketing-Entscheidung : Konsumgüter-Marketing aus d. Sicht d. behavioral sciences
Bibliographic Information
- Title
- "Käuferverhalten und Marketing-Entscheidung : Konsumgüter-Marketing aus d. Sicht d. behavioral sciences"
- Statement of Responsibility
- André Bebié
- Publisher
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- Gabler
- Publication Year
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- 1978
- Book size
- 24 cm
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Notes
Originally presented as the author's thesis, Linz, c1976
Bibliography: p. [1051]-1107
Includes index
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Details 詳細情報について
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- CRID
- 1130282272626277248
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- NII Book ID
- BA25025515
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- ISBN
- 3409307818
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- LCCN
- 79347362
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- Web Site
- https://lccn.loc.gov/79347362
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- Text Lang
- de
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- Country Code
- gw
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- Title Language Code
- de
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- Place of Publication
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- Wiesbaden
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- Subject
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- LCSH: Consumers
- LCSH: Motivation research (Marketing)
- LCSH: Marketing research
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- Data Source
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- CiNii Books