Research frontiers on the international marketing strategies of Chinese brands

CiNii Available at 4 libraries

Bibliographic Information

Title
"Research frontiers on the international marketing strategies of Chinese brands"
Statement of Responsibility
edited by Zuohao Hu, Xi Chen, and Zhilin Yang
Publisher
  • Routledge
  • 清華大学出版社
Publication Year
  • 2017
Book size
24 cm

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Notes

Includes bibliographical references (p. [190]-202) and index

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