Bibliographic Information
- Title
- "Marketing decision making : concepts and strategy"
- Statement of Responsibility
- David W. Cravens, Gerald E. Hills, Robert B. Woodruff
- Publisher
-
- R.D. Irwin
- Rev. ed
- Publication Year
-
- 1980
- Book size
- 25 cm
Search this Book/Journal
Notes
Includes bibliographical references and index
- Tweet
Details 詳細情報について
-
- CRID
- 1130282272677498496
-
- NII Book ID
- BA03756572
-
- ISBN
- 0256023484
-
- LCCN
- 79089948
-
- Web Site
- https://lccn.loc.gov/79089948
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- Homewood, Ill.
-
- Classification
-
- LCC: HF5415.135
- DC19: 658.8/02
-
- Subject
-
- LCSH: Marketing -- Decision making
- LCSH: Marketing -- Management
- LCSH: Marketing
-
- Data Source
-
- CiNii Books