Warentest und Konsumgüter-Marketing : Forschungskonzeption und Ergebnisse einer empirischen Untersuchung
Bibliographic Information
- Title
- "Warentest und Konsumgüter-Marketing : Forschungskonzeption und Ergebnisse einer empirischen Untersuchung"
- Statement of Responsibility
- Wolfgang Fritz
- Publisher
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- Gabler
- Publication Year
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- c1984
- Book size
- 24 cm
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Notes
Originally presented as the author's thesis (doctoral)--Universität Mannheim, 1983
Bibliography: p. 456-509
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Details 詳細情報について
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- CRID
- 1130282272680156800
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- NII Book ID
- BA25679602
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- ISBN
- 3409136002
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- LCCN
- 84207784
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- Web Site
- https://lccn.loc.gov/84207784
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- Text Lang
- de
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- Country Code
- gw
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- Title Language Code
- de
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- Place of Publication
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- Wiesbaden
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- Classification
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- LCC: HF5415.2
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- Subject
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- LCSH: Marketing research
- LCSH: Sales forecasting
- LCSH: Consumers
- LCSH: Commercial products -- Testing
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- Data Source
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- CiNii Books