Warentest und Konsumgüter-Marketing : Forschungskonzeption und Ergebnisse einer empirischen Untersuchung
Bibliographic Information
- Title
- "Warentest und Konsumgüter-Marketing : Forschungskonzeption und Ergebnisse einer empirischen Untersuchung"
- Statement of Responsibility
- Wolfgang Fritz
- Publisher
-
- Gabler
- Publication Year
-
- c1984
- Book size
- 24 cm
Search this Book/Journal
Notes
Originally presented as the author's thesis (doctoral)--Universität Mannheim, 1983
Bibliography: p. 456-509
- Tweet
Details 詳細情報について
-
- CRID
- 1130282272680156800
-
- NII Book ID
- BA25679602
-
- ISBN
- 3409136002
-
- LCCN
- 84207784
-
- Web Site
- https://lccn.loc.gov/84207784
-
- Text Lang
- de
-
- Country Code
- gw
-
- Title Language Code
- de
-
- Place of Publication
-
- Wiesbaden
-
- Classification
-
- LCC: HF5415.2
-
- Subject
-
- LCSH: Marketing research
- LCSH: Sales forecasting
- LCSH: Consumers
- LCSH: Commercial products -- Testing
-
- Data Source
-
- CiNii Books
