Behavioural aspects of marketing

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Bibliographic Information

Title
"Behavioural aspects of marketing"
Statement of Responsibility
Keith C. Williams
Publisher
  • Butterworth Heinemann
Publication Year
  • 1992, c1981
Book size
24 cm
Series Name / No
  • : pbk

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Notes

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographies and index

Description based on 1992 printing

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