Behavioural aspects of marketing
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Behavioural aspects of marketing"
- Statement of Responsibility
- Keith C. Williams
- Publisher
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- Butterworth Heinemann
- Publication Year
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- 1992, c1981
- Book size
- 24 cm
- Series Name / No
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- : pbk
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Notes
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index
Description based on 1992 printing
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Details 詳細情報について
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- CRID
- 1130282272693329536
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- NII Book ID
- BA60660690
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- ISBN
- 0750606088
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- Oxford ; London
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- Subject
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- LCSH: Motivation research (Marketing)
- LCSH: Consumers
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- Data Source
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- CiNii Books