Measuring the effect of advertising : a comprehensive approach

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Bibliographic Information

Title
"Measuring the effect of advertising : a comprehensive approach"
Statement of Responsibility
David R. Corkindale, Sherril H. Kennedy
Publisher
  • Saxon House [etc.]
Publication Year
  • 1975
Book size
24 cm

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Notes

'This volume is complementary to ... "Managing the advertising process"' - Introduction

Includes bibliographies and index

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