Western European perspectives on the development of public relations : other voices

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Bibliographic Information

Title
"Western European perspectives on the development of public relations : other voices"
Statement of Responsibility
edited by Tom Watson, Professor of Public Relations, Faculty of Media & Communication, Bournemouth University
Publisher
  • Palgrave Macmillan
Publication Year
  • 2015
Book size
23 cm
Series Name / No
  • hbk

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Notes

Includes bibliographical references and index

Summary: "The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic worldwide view of the history of public relations freed from those influences. The series features six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's

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