Attitudes, brand loyalty, and perceived risk

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Bibliographic Information

Title
"Attitudes, brand loyalty, and perceived risk"
Statement of Responsibility
volume editor, Leon B. Kaplan ; contributors, Morris B. Holbrook, Meera J. Buck, Steven Hollander
Publisher
  • Sage
Publication Year
  • 2015
Book size
25 cm

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Notes

Set ISBN for "Jacob Jacoby": 9789351501244

Includes bibliographical references

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