Market-led strategic change : making marketing happen in your organization

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Bibliographic Information

Title
"Market-led strategic change : making marketing happen in your organization"
Statement of Responsibility
Nigel Piercy
Publisher
  • Butterworth-Heinemann
Publication Year
  • 1992
Book size
24 cm
Series Name / No
  • : pbk

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Notes

"First published by HarperCollins publisehd Ltd, 1991"--T.p. verso

Includes bibliographical references and index

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