Market-led strategic change : making marketing happen in your organization
Bibliographic Information
- Title
- "Market-led strategic change : making marketing happen in your organization"
- Statement of Responsibility
- Nigel Piercy
- Publisher
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- Butterworth-Heinemann
- Publication Year
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- 1992
- Book size
- 24 cm
- Series Name / No
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- : pbk
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Notes
"First published by HarperCollins publisehd Ltd, 1991"--T.p. verso
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130282272735391744
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- NII Book ID
- BA20486725
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- ISBN
- 0750606703
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- LCCN
- 92250048
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- Web Site
- https://lccn.loc.gov/92250048
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- Oxford ; Boston
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- Subject
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- LCSH: Marketing -- Management
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- Data Source
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- CiNii Books