Brand equity : a perspective on its meaning and measurement

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Bibliographic Information

Title
"Brand equity : a perspective on its meaning and measurement"
Statement of Responsibility
Rajendra K. Srivastava, Allan D. Shocker
Publisher
  • In-house reproduction [manufacture]
Book size
28 cm

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Notes

Reprint. Originally published: Cambridge, Mass. : Marketing Science Institute, c1991

"Technical working paper"

Bibliography: p. 27-30

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Details 詳細情報について

  • CRID
    1130282272747162368
  • NII Book ID
    BA35890994
  • Text Lang
    en
  • Title Language Code
    en
  • Data Source
    • CiNii Books
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