The development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry

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書誌事項

タイトル
"The development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry"
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edited by Jean-Paul Gaudillière and Ulrike Thoms
出版者
  • Pickering & Chatto
出版年月
  • 2015
書籍サイズ
25 cm

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注記

"This book originates in the French-German research project on the history of pharmaceutical marketing, 'From advertisement to marketing: pharmaceutical enterprises, patients, physicians and the construction of drug markets' (GEPHAMA)."--Acknowledgements

Includes bibliographical references and index

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