Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector

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Bibliographic Information

Title
"Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector"
Statement of Responsibility
Aino Halinen
Publisher
  • Routledge
Publication Year
  • 1997
Book size
24 cm

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Notes

Includes bibliographical references (p. 345-356) and index

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