How consumers pick a hotel : strategic segmentation and target marketing
Bibliographic Information
- Title
- "How consumers pick a hotel : strategic segmentation and target marketing"
- Statement of Responsibility
- Dennis J. Cahill
- Publisher
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- Haworth Press
- Publication Year
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- c1997
- Book size
- 22 cm
- Series Name / No
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- : pbk
- : hardcover
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Notes
Includes bibliographical references (p. 145-162) and index
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Details 詳細情報について
-
- CRID
- 1130282272809326848
-
- NII Book ID
- BA33240943
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- ISBN
- 0789001845
- 078900139X
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- LCCN
- 96041430
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- Web Site
- https://lccn.loc.gov/96041430
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- Text Lang
- en
-
- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Classification
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- LCC: TX911.3.M3
- DC20: 647.94/068/8
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- Subject
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- LCSH: Hotels -- Marketing
- LCSH: Market segmentation
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- Data Source
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- CiNii Books
