New directions for advertising pretesting research

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Bibliographic Information

Title
"New directions for advertising pretesting research"
Statement of Responsibility
by Michael L. Ray, Scott Ward, Jerome B. Reed
Publisher
  • Marketing Science Institute
Publication Year
  • [197-]
Book size
28 cm

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Notes

"Summary report on an MSI special project: 'Experimentation to Improve Pretesting of Anti-Drug Abuse Education and Information Campaigns,' by Michael L. Ray, Scott Ward, and Gerald Lesser"

"Research supported by the National Institute of Mental Health (contract NIMH-oc-72-156)"

Bibliography: p. 39-40

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Details 詳細情報について

  • CRID
    1130282272823897984
  • NII Book ID
    BB0047757X
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Subject
  • Data Source
    • CiNii Books
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