Incorporating marketing into corporate planning models

CiNii Available at 10 libraries

Bibliographic Information

Title
"Incorporating marketing into corporate planning models"
Statement of Responsibility
by John M. McCann and David J. Reibstein
Publisher
  • Marketing Science Institute
Publication Year
  • c1978
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130282272860149120
  • NII Book ID
    BA1087571X
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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