The measurement of cumulative advertising effects

CiNii Available at 33 libraries

Bibliographic Information

Title
"The measurement of cumulative advertising effects"
Statement of Responsibility
Kristian S. Palda
Publisher
  • Prentice-Hall
Publication Year
  • c1964
Book size
24 cm

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Notes

Bibliography: p. 99-101

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Details 詳細情報について

  • CRID
    1130282272864946688
  • NII Book ID
    BA15974548
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Englewood Cliffs, N.J.
  • Data Source
    • CiNii Books
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