Loyalty programs : generalizations on their adoption, effectiveness and design

CiNii Available at 2 libraries

Bibliographic Information

Title
"Loyalty programs : generalizations on their adoption, effectiveness and design"
Statement of Responsibility
Tammo H.A. Bijmolt, Matilda Dorotic, Peter C. Verhoef
Publisher
  • now Publishers
Publication Year
  • c2011
Book size
24 cm

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Notes

Includes bibliographical references (p. 55-68)

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Details 詳細情報について

  • CRID
    1130282272868280320
  • NII Book ID
    BB11365024
  • ISBN
    9781601985002
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Boston
  • Data Source
    • CiNii Books
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