Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions

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Bibliographic Information

Title
"Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions"
Statement of Responsibility
C. Whan Park, Sung Youl Jun, Deborah J. Maclnnis
Publisher
  • Marketing Science Institute
Publication Year
  • c1999
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 47-49

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Details 詳細情報について

  • CRID
    1130282272896789120
  • NII Book ID
    BA47676619
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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