Measuring the effect of retail store promotions on brand and store substitution

CiNii Available at 5 libraries

Bibliographic Information

Title
"Measuring the effect of retail store promotions on brand and store substitution"
Statement of Responsibility
V. Kumar and Robert P. Leone
Publisher
  • Marketing Science Institute
Publication Year
  • 1988
Book size
28 cm

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Notes

Bibliography: p. 185

On cover: Research program. Special report

"May 1988"

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Details 詳細情報について

  • CRID
    1130282272933629440
  • NII Book ID
    BA22781668
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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