Why customers matter

CiNii Available at 3 libraries

Bibliographic Information

Title
"Why customers matter"
Statement of Responsibility
W. Earl Sasser
Publisher
  • Harvard Business School Pub.
  • Version 1.1
Publication Year
  • c2002
Book size
4 3/4 in.
Format
computer file(optical disc)

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Notes

System requirements: Intel Pentium III (or equivalent) 650 MHz or higher clock rate; 128MB RAM; Graphics display adapter with a display resolution of 1024 x 768 and a 16-bit color depth; Creative Labs Sound Blaster (or compatible) sound card with speakers or headphones; 16X CD-ROM drive; Microsoft Windows 98/NT/2000/XP; Microsoft Windows Media Player 6.4 through 9.0; Microsoft Internet Explorer 5.0 through 6.0; Adobe Acrobat Reader 5.0

Title from disk label

"Product number 1490C"

Summary: Any company that thinks satisfying customers is enough to ensure loyalty bad better think again. This CD-ROM contains the presentation and supporting materials of Professor W. Earl Sasser that are designed to help users understand the need for good customer satisfaction meastures; promote positive customer behavior to increase profitability; and identify the target customers and define strategies to increase that number

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