Why customers matter
Bibliographic Information
- Title
- "Why customers matter"
- Statement of Responsibility
- W. Earl Sasser
- Publisher
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- Harvard Business School Pub.
- Version 1.1
- Publication Year
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- c2002
- Book size
- 4 3/4 in.
- Format
- computer file(optical disc)
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Notes
System requirements: Intel Pentium III (or equivalent) 650 MHz or higher clock rate; 128MB RAM; Graphics display adapter with a display resolution of 1024 x 768 and a 16-bit color depth; Creative Labs Sound Blaster (or compatible) sound card with speakers or headphones; 16X CD-ROM drive; Microsoft Windows 98/NT/2000/XP; Microsoft Windows Media Player 6.4 through 9.0; Microsoft Internet Explorer 5.0 through 6.0; Adobe Acrobat Reader 5.0
Title from disk label
"Product number 1490C"
Summary: Any company that thinks satisfying customers is enough to ensure loyalty bad better think again. This CD-ROM contains the presentation and supporting materials of Professor W. Earl Sasser that are designed to help users understand the need for good customer satisfaction meastures; promote positive customer behavior to increase profitability; and identify the target customers and define strategies to increase that number
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Details 詳細情報について
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- CRID
- 1130282273064638208
-
- NII Book ID
- BB01847776
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- [Boston, Mass.]
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- Subject
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- LCSH: Consumer satisfaction
- LCSH: Customer services
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- Data Source
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- CiNii Books