Global marketing : foreign entry, local marketing, & global management

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Bibliographic Information

Title
"Global marketing : foreign entry, local marketing, & global management"
Statement of Responsibility
Johny K. Johansson
Publisher
  • McGraw-Hill Irwin
  • 5th ed
Publication Year
  • c2009
Book size
29 cm
Other Title
  • Global marketing : foreign entry, local marketing, and global management

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Notes

Includes bibliographical references and indexes

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