Effective sales promotion lessons for today : a review of twenty years of Marketing Science Institute-sponsored research

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Bibliographic Information

Title
"Effective sales promotion lessons for today : a review of twenty years of Marketing Science Institute-sponsored research"
Statement of Responsibility
by Dudley M. Ruch
Publisher
  • Marketing Science Institute
Publication Year
  • c1987
Book size
28 cm

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Notes

"November 1987."

On cover: Research program. Monograph

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Details 詳細情報について

  • CRID
    1130282273225887104
  • NII Book ID
    BA07416634
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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