The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms : a contingency perspective : working paper

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Bibliographic Information

Title
"The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms : a contingency perspective : working paper"
Statement of Responsibility
X. Michael Song, Jinhong Xie
Publisher
  • Marketing Science Institute
Publication Year
  • 1996
Book size
28 cm

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Notes

References: p. 39-44

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Details 詳細情報について

  • CRID
    1130282273239024512
  • NII Book ID
    BA34194579
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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