Bibliographic Information
- Title
- "Product and new product management"
- Statement of Responsibility
- volume editor, Vijay Mahajan ; contributors, Eitan Muller, Arvind Rangaswamy, Glen L. Urban
- Publisher
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- Sage
- Publication Year
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- 2014
- Book size
- 25 cm
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Notes
ISBN for subseries "Yoram (Jerry) Wind" (set of 8 volumes): 9788132110033
Includes bibliographical references
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Details 詳細情報について
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- CRID
- 1130282273291052032
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- NII Book ID
- BB15463207
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- LCCN
- 2013043273
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- Web Site
- https://lccn.loc.gov/2013043273
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Los Angeles
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- Subject
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- LCSH: Marketing
- LCSH: Consumer behavior
- LCSH: Marketing research
- FREE: Wind, Yoram J.
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- Data Source
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- CiNii Books