1986 AMA Educators' Proceedings . 1986 AMA Winter Educators' Conference : marketing education : knowledge development, dissemination, and utilization

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Bibliographic Information

Title
"1986 AMA Educators' Proceedings . 1986 AMA Winter Educators' Conference : marketing education : knowledge development, dissemination, and utilization"
Statement of Responsibility
[ed. by] Terence A. Shimp ... [et.al] . edited by Joseph Guiltinan, Dale Achabal
Publisher
  • American Marketing Association
Publication Year
  • c1986
Book size
28 cm
Other Title
  • 1986 AMA Winter educators' Conference
  • Marketing education : knowledge development, dissemination, and utilization
  • AMA Conference Proceedings 1986

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Notes

Includes index

Educators' proceedings has series no. 52

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