A new paradigm in marketing -- the service dominant logic : Academia's reactions to the theory of Vargo and Lusch

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Bibliographic Information

Title
"A new paradigm in marketing -- the service dominant logic : Academia's reactions to the theory of Vargo and Lusch"
Statement of Responsibility
Christina WeiBenfels
Publisher
  • Anchor Academic Pub.
Publication Year
  • 2014
Book size
22 cm
Series Name / No
  • : [pbk.]

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Notes

Includes bibliographical references

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Details 詳細情報について

  • CRID
    1130282273360779904
  • NII Book ID
    BB1758649X
  • ISBN
    9783954892532
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Hamburg
  • Data Source
    • CiNii Books
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