An insider's guide to place branding : shaping the identity and reputation of cities, regions and countries
CiNii
Available at 6 libraries
Bibliographic Information
- Title
- "An insider's guide to place branding : shaping the identity and reputation of cities, regions and countries"
- Statement of Responsibility
- Florian Kaefer
- Publisher
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- Springer
- Publication Year
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- c2021
- Book size
- 25 cm
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Notes
Includes bibliographical references
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Details 詳細情報について
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- CRID
- 1130289596889098497
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- NII Book ID
- BC1001753X
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- ISBN
- 9783030671433
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- Text Lang
- en
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- Country Code
- sz
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- Title Language Code
- en
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- Place of Publication
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- Cham
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- Classification
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- DC: 658.83
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- Subject
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- LCSH: Branding (Marketing)
- LCSH: Place marketing
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- Data Source
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- CiNii Books