Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour
CiNii
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Bibliographic Information
- Title
- "Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour"
- Statement of Responsibility
- Giovanni Mattia, Alessio Di Leo, Ludovica Principato
- Publisher
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- Palgrave Macmillan
- Publication Year
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- c2021
- Book size
- 22 cm
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Notes
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130290216228806570
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- NII Book ID
- BC05399437
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- ISBN
- 9783030659226
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- Text Lang
- en
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- Country Code
- sz
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- Title Language Code
- en
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- Place of Publication
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- [Cham, Switzerland]
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- Classification
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- DC23: 658.8342
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- Subject
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- LCSH: Consumer behavior
- LCSH: Teleshopping -- Psychological aspects
- LCSH: Cognitive dissonance
- LCSH: Impulse buying -- Psychological aspects
- LCSH: Impulse buying
- MESH: Cognitive Dissonance
- CSHF: Achat d'impulsion
- CSHF: Achat d'impulsion -- Aspect psychologique
- CSHF: Consommateurs -- Comportement
- CSHF: Dissonance cognitive
- FREE: Impulse buying fast (OCoLC)fst00968320
- FREE: Cognitive dissonance fast (OCoLC)fst00866528
- FREE: Consumer behavior fast (OCoLC)fst00876238
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- Data Source
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- CiNii Books