The media handbook : a complete guide to advertising media selection, planning, research, and buying
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "The media handbook : a complete guide to advertising media selection, planning, research, and buying"
- Statement of Responsibility
- Helen Katz
- Publisher
-
- Routledge
- 8th ed
- Publication Year
-
- 2022
- Book size
- 23 cm
- Series Name / No
-
- : pbk
Search this Book/Journal
Notes
"First edition published by NTC Business Book 1995"--T.p. verso
Includes index
- Tweet
Details 詳細情報について
-
- CRID
- 1130292771468332676
-
- NII Book ID
- BC15688306
-
- ISBN
- 9780367775568
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- New York
-
- Subject
-
- LCSH: Advertising media planning
- LCSH: Mass media and business
- LCSH: Marketing channels
-
- Data Source
-
- CiNii Books