Understanding Korean webtoon culture : transmedia storytelling, digital platforms, and genres

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Bibliographic Information

Title
"Understanding Korean webtoon culture : transmedia storytelling, digital platforms, and genres"
Statement of Responsibility
Dal Yong Jin
Publisher
  • Harvard University Asia Center
  • Distributed by Harvard University Press
Publication Year
  • 2023
Book size
23 cm
Series Name / No
  • : pbk

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Notes

Summary: "The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption"--Provided by publisher

Includes bibliographical references and index

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