Reasserting the Disney brand in the streaming era : a critical examination of Disney+
Bibliographic Information
- Title
- "Reasserting the Disney brand in the streaming era : a critical examination of Disney+"
- Statement of Responsibility
- Robert Alan Brookey, Jason Phillips and Timothy Pollard
- Publisher
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- Routledge
- Publication Year
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- 2023
- Book size
- 25 cm
- Series Name / No
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- : hbk
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Notes
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130296331685361554
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- NII Book ID
- BD02272062
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- ISBN
- 9781032422350
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- LCCN
- 2022051045
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- Web Site
- https://lccn.loc.gov/2022051045
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London
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- Classification
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- LCC: HD9697.V544
- DC23: 384.55/540973
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- Subject
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- LCSH: Disney+ (Firm)
- LCSH: Walt Disney Company
- LCSH: Video-on-demand -- United States
- LCSH: Streaming video -- United States
- LCSH: Branding (Marketing)
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- Data Source
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- CiNii Books