Digitalization in the luxury fashion industry : strategic branding for millennial consumers
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Digitalization in the luxury fashion industry : strategic branding for millennial consumers"
- Statement of Responsibility
- Anna Cabigiosu
- Publisher
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- Palgrave Macmillan
- Publication Year
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- c2020
- Book size
- 22 cm
- Series Name / No
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- : [hardback]
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Notes
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130298887289360777
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- NII Book ID
- BD05207260
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- ISBN
- 9783030488093
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- Text Lang
- en
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- Country Code
- sz
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- Title Language Code
- en
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- Place of Publication
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- Cham
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- Classification
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- DC23: 658.827
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- Subject
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- LCSH: Luxuries -- Marketing
- LCSH: Luxuries -- Internet marketing
- LCSH: Branding (Marketing)
- LCSH: Brand name products
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- Data Source
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- CiNii Books