Digitalization in the luxury fashion industry : strategic branding for millennial consumers

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Bibliographic Information

Title
"Digitalization in the luxury fashion industry : strategic branding for millennial consumers"
Statement of Responsibility
Anna Cabigiosu
Publisher
  • Palgrave Macmillan
Publication Year
  • c2020
Book size
22 cm
Series Name / No
  • : [hardback]

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Notes

Includes bibliographical references and index

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