Modeling dynamic relations among marketing and performance metrics

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Bibliographic Information

Title
"Modeling dynamic relations among marketing and performance metrics"
Statement of Responsibility
Koen H. Pauwels
Publisher
  • now Publishers
Publication Year
  • c2018
Book size
24 cm

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Notes

Includes bibliographical references (p. 75-90)

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Details 詳細情報について

  • CRID
    1130566852605878400
  • NII Book ID
    BB29341988
  • ISBN
    9781680834901
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Boston
  • Data Source
    • CiNii Books
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