The Routledge companion to strategic marketing
CiNii
Available at 4 libraries
Bibliographic Information
- Title
- "The Routledge companion to strategic marketing"
- Statement of Responsibility
- edited by Bodo B. Schlegelmilch and Russell S. Winer
- Publisher
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- Routledge
- Publication Year
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- 2021
- Book size
- 24 cm
- Series Name / No
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- : [hbk]
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Notes
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130568596667286917
-
- NII Book ID
- BC01834396
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- ISBN
- 9781138489080
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- Text Lang
- en
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- Country Code
- us
-
- Title Language Code
- en
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- Place of Publication
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- New York
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- Classification
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- DC23: 658.802
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- Subject
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- LCSH: Marketing -- Management
- LCSH: Strategic planning
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- Data Source
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- CiNii Books