The Routledge companion to strategic marketing

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Bibliographic Information

Title
"The Routledge companion to strategic marketing"
Statement of Responsibility
edited by Bodo B. Schlegelmilch and Russell S. Winer
Publisher
  • Routledge
Publication Year
  • 2021
Book size
24 cm
Series Name / No
  • : [hbk]

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Notes

Includes bibliographical references and index

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