Brands and brand management : contemporary research perspectives

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Bibliographic Information

Title
"Brands and brand management : contemporary research perspectives"
Statement of Responsibility
Barbara Loken, Rohini Ahluwalia and Michael J. Houston
Publisher
  • Psychology Press
Publication Year
  • 2015, c2010
Book size
23 cm
Series Name / No
  • : pbk

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Notes

"First issued in paperback 2015"--T.p. verso

Includes bibliographical references and indexes

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