Brand management in a co-creation perspective : communication as constitutive of brands
CiNii
Available at 2 libraries
Bibliographic Information
- Title
- "Brand management in a co-creation perspective : communication as constitutive of brands"
- Statement of Responsibility
- Heidi Hansen
- Publisher
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- Routledge
- Publication Year
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- 2021
- Book size
- 25 cm
- Series Name / No
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- : hbk
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Notes
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130571226596355726
-
- NII Book ID
- BC10281709
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- ISBN
- 9780367504892
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- Abingdon
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- Classification
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- DC23: 658.827
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- Subject
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- LCSH: Branding (Marketing)
- LCSH: Communication in organizations
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- Data Source
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- CiNii Books
