Marketing analytics : statistical tools for marketing and consumer behavior using SPSS
Bibliographic Information
- Title
- "Marketing analytics : statistical tools for marketing and consumer behavior using SPSS"
- Statement of Responsibility
- José Marcos Carvalho de Mesquita and Erik Kostelijk
- Publisher
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- Routledge
- Publication Year
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- 2022
- Book size
- 26 cm
- Series Name / No
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- : hbk
- Other Title
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- Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS
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Notes
Bibliography: p. [197]-198
Includes index
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Details 詳細情報について
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- CRID
- 1130573471960906263
-
- NII Book ID
- BC08242420
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- ISBN
- 9781032052182
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- LCCN
- 2021026580
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- Web Site
- https://lccn.loc.gov/2021026580
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- Abingdon
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- Classification
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- LCC: HF5415.125
- DC23: 658.8/342
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- Subject
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- LCSH: Marketing -- Statistical methods
- LCSH: Marketing -- Data processing
- LCSH: SPSS (Computer file)
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- Data Source
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- CiNii Books