Aggregate advertising expenditure in the U.S. economy : measurement and growth issues in the digital era

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Bibliographic Information

Title
"Aggregate advertising expenditure in the U.S. economy : measurement and growth issues in the digital era"
Statement of Responsibility
Alvin J. Silk, Ernst R. Berndt
Publisher
  • now Publishers
Publication Year
  • c2021
Book size
24 cm

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Notes

Includes bibliographical references (p. 77-88)

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