The history of marketing science

Name: The history of marketing science
Author: Winer, Russell S., Neslin, Scott A.

Web Site CiNii Available at 5 libraries

Bibliographic Information

Publisher

Publication Year

Series Name / No

Includes bibliographical references and index

CRID

1130578348768430608
NII Book ID

BD02936366
ISBN

9789811272226
LCCN

2023003665
Web Site

https://lccn.loc.gov/2023003665
Text Lang

en
Country Code

si
Title Language Code

en
Place of Publication
- Singapore
- Hanover, Mass.
Classification
- LCC: HF5415.2
- DC23: 381/.109
- DC23: 381.109
Subject
- LCSH: Marketing research -- History
- LCSH: Marketing -- Management -- History
- LCSH: Marketing -- Study and teaching -- History
Data Source
- CiNii Books