Nostalgia marketing : rekindling the past to influence consumer choices
CiNii
Available at 2 libraries
Bibliographic Information
- Title
- "Nostalgia marketing : rekindling the past to influence consumer choices"
- Statement of Responsibility
- Marco Pichierri
- Publisher
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- Palgrave Macmillan
- Publication Year
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- c2023
- Book size
- 22 cm
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Notes
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130579123131689362
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- NII Book ID
- BD03950260
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- ISBN
- 9783031215452
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- Text Lang
- en
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- Country Code
- sz
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- Title Language Code
- en
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- Place of Publication
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- Cham
-
- Classification
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- DC23: 658.80019
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- Subject
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- LCSH: Marketing -- Psychological aspects
- LCSH: Consumer behavior
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- Data Source
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- CiNii Books